Aug 15, 2015 marketing analysis of clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mainstream positioning strategy more emphasis on the paramount name e. The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. Project description write 1 page per section addressing the questions below using the attached case clean edge razor section ii. Paramount health and beauty company paramount health and beauty company, a leading name in consumer products including health, cleaning, beauty and grooming is all set to launch a new non disposable razor with cutting edge technology to improve mens shaving experience.
Clean edge razor case study analysis essay 1845 words. Splitting hairs in product positioning prepared by. Nov 28, 2014 after three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge. Clean edge razor case study presentation by semaan obeid on. Paramount clean edge allow paramounts name to receive top billing matches the overall corporate strategy of building the paramount name equity clean edge razor case analysis by. Clean edge razor case summary main issue problem statement analysis. Looking at the exhibits, it is clear that using this marketing strategy would lead to consistently high profit margins.
Marketing case study paramount health and beauty company is a firm that specializes in clean edge razor. Nov 23, 2014 read clean edge razor case analysis free essay and over 89,000 other research documents. Clean edge razor case case clean edge razor splitting hairs. Clean edge razor case study analysis free download as pdf file. Clean your reusable razor in a snap with a white vinegar soak. Statement of the core problems of the case 1 page this section is a short description of what you believe to be the core problem or problems that are plaguing. Based on the data in the case and the analysis presented above, the following alternatives can be used to develop a market strategy that will position paramount as a market leader in nondisposable razor category with clean edge product launch. The revenue from nondisposable razors and refill cartridges in u. Clean edge razor splitting hairs in product positioning 21220 group 5 radhika nadkarni rishi ranjan sujoy chakrabortty sumanta chatterjee suresh panigrahi problem statement. As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative. If you continue browsing the site, you agree to the use of cookies on this website. Use niche market positioning concept randall should use the niche market positioning concept. Pestel pest analysis of clean edge razor case case solution.
Clean edge razor kelompok 7 mm kelas 27c dian atika, rafika, rery indra kusuma clean edge razor 2. Clean edge by paramount case study response duration. Clean edge razor case study analysis razor shaving. Clean edge razor paramount health and beauty company, known as paramount, is a global consumer products giant with four corporate divisions including health, cleaning, beauty and grooming. Clean edge razor kelompok 7 mm kelas 27c dian atika, rafika. Marketing segmentation can be concluded a superpremium, moderate and value based on price and quality. Dec 11, 2017 clean edge razors marketing case study 11 dec, 2017 case study, free essays 0 jackson randall, product manager for clean edge, must decide on his product positioning strategy for clean edge, a new, stateoftheart nondisposable razor to be introduced by paramount health and beauty company. Clean edge razor case summary main issue problem statement analysis recommendation 3. Paramount entered the nondisposable razor market in 1962 and quickly became a market leader. Randall must recommend an optimal strategy and provide supporting economic analysis of his decisionnot just for clean edge, but for its effect on the entire. Splitting hairs in product positioning paramount entered non disposable razor market in 1962.
Using the template as on outline, apply information you have gathered from the case, knowledge from the readingstexts, supplemented with external research and personal insight. Clean edge razor case study positioning clean edge razor as niche would go nicely with the companys current portfolio. As the case points out, both niche and mainstream strategy will help paramount to raise its market share in superpremium non disposable razor segment. The nondisposable razor market is in a rapid growth stage approximately 5% per year from 2007 to 2010, while. You should create a seperate folder called docs, documents or files if you want to serve content directly from the filesystem and not from a database. Clean edge razor case analysis essay 909 words bartleby. Click on a datetime to view the file as it appeared at that time. Position the clean edge razor to the mass market pros more people will be exposed to the product. Splitting hairs in product positioning case solution. Apr 25, 2014 case analysis for clean edge razor please write introduction, situation analysis includes market and company overview, competitors analysis, swot analysis. It entered the nondisposable razor market in 1962 and became a prestigious brand quickly.
This report will then assess competitors positioning, cannibalization. Communication essays online all assignments on time. Basic quantitative analysis for marketing hbs 9584149 case. Apr 26, 2012 click on a datetime to view the file as it appeared at that time. Clean edge razor case analysis by nicole ng on prezi. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Splitting hairs in product positioning case solution, this case is about change management, conflict, financial analysis, leadership, marketing, product development publication date. Splitting hairs in product positioning, spreadsheet supplement brief case by john a. Obtain a copy of the case and complete an integrated marketing case study analysis found in course resources. Select nondisposable razor brand prices 6 exhibit b. Clean edge razor case study summary of the background and facts this case explains the fictional struggle of a razor company, paramount health and beauty company paramount, who has been lagging behind in its industry to release innovative products. It has four divisions which include health, cleaning, beauty and grooming.
Clean edge razor case analysis marketing case analysis product positioning case analysis. Clean edge is also banking upon the new technology. The overall wellbeing of the company marketing challenge marketing budget. Case study clean edge razor page 1 case study clean edge razor product characteristics in 2007 paramount developed clean edge, a technologically advanced nondisposable razor. What are the arguments associated with launching clean edge as a. Pest analyses is a widely used tool to analyze the political, economic, sociocultural, technological, environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Splitting hairs in product positioning hbs 4249pdfeng note. Clean edge razors marketing case study mercurial essays. Analysis of marketing strategy razor market analysis marketing strategy. Nancy clark gonzalez, jennifer frost, marty webb 2 summary of the background and facts this case study, while based on real events, is a fictional case that represents a possible scenario managers in todays business environment may encounter. Case study on bariatric surgery whats a good essay score on sat, essay on capital structure case study edge clean razor pdf solution, written case study rubric introducing a novel in an essay, jeevan mein anushasan essay in hindi whatsapp short essay, essay competitions for african students case study on bariatric surgery starbucks loyalty card.
Jun 07, 2017 clean edge by paramount case study response duration. An alternative solution would be to establish a niche market for clean edge. Splitting hairs in product positioning hbs 4249 pdf eng note. Briefly describe the current situation of clean edge by articulating up to six key insights from the information presented in the case about the current situation. So its a good idea to clean it from time to time, though you wont need to do so with anywhere near the frequency with which you should clean body scrubbers. Clean edge razor case study analysis razor shaving scribd. Clean edge razor paramount health and beauty company, known as paramount, is a global consumer products giant with four.
The plan may backfire just in case the new technology doesnt generate enough curiosityinterest in the customers. To provide precise marketing and advertising advice, this report begins with a summary elaborating on the components regarding the current situation of paramount and current u. Clean edge razor case study market analysis brand scribd. Clean edge razor case study free download as powerpoint presentation. Clean edge razor case study presentation by semaan obeid. Nancy clark gonzalez, jennifer frost, marty webb 2 summary of the background and facts this case study, while. Jackson randal, the product manager for clean edge, was responsible for the product development process and the positioning strategy for the new clean edge. You should not be able to route to files in your views folder out of the box. You should create a seperate folder called docs, documents or files if you want to. The direct competition product positioning analysis product release challenges the first new release in 5 years. The naiv razor has comparable features to paramounts clean edge razor, and is predicted to acquire a % share, making it one of clean edges stronger competitors. The brand naiv launched by radiance in 2010 is based on a similar technology and is already positioned in the niche market and is gathering share.
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